Read the room.
Then act on it.

The big arc gauge in the center of your dashboard is the first thing you should look at every morning. It's a 0–100 score — our Proprietary Hype Forecasting number — that tells you exactly where your artist sits on the momentum spectrum right now.

COLD (0–25) means fan chatter is quiet. Not a crisis, just not the moment to push. WARMING (26–50) means things are picking up — keep watching. HOT (51–75) is when you should be paying attention and potentially reaching out to DSPs. VIRAL (76–100) is your "drop everything and act" zone.

The delta below the gauge (e.g. "▲ 24% this snapshot") tells you how much the score moved since the last 4-hour pull. A spike from 60 to 78 in one snapshot is a bigger deal than a slow climb from 60 to 65 over a day.

To the right of the gauge sit three supporting metrics that feed into the Hype Score:

•Reddit/X Volume: raw mention count across the two highest-signal text platforms. The sub-label shows how it breaks down (e.g. "X: 9,201 · TikTok + Reddit: 3,646"). The delta shows % change vs last snapshot.

•Spotify Save Rate: the percentage of listeners who save a track after hearing it. This is a direct quality signal — saves mean "I want to come back to this," not just "I heard it." Anything above 60% is strong. Above 75% is exceptional.

•Cultural Vibe Score: the quality metric for fan language. Not volume — tone. A high CVS means fans are using positive, culturally resonant terms. A low CVS means volume is there but the language is muted or negative.

At the bottom of the left panel sits the recommendation card — the one thing you should read carefully every time you open the dashboard. It translates everything above into a plain-language action: "Pitch Spotify editorial playlists now. Fan language is shifting positively — 48–72h window."

When the recommendation card shows URGENT (pulsing in red), that means the velocity threshold was exceeded — a significant momentum event just happened and the window to act is narrow. Don't ignore it.

The Pulse panel lives on the right side of the Dashboard and shows you the top trending fan slang terms for your active artist, ranked by mention count. Each card shows:

•The term in bold (e.g. "ATE")•A plain-English translation ("Flawless execution — nothing to criticize")•A manager note — what the term actually means for your strategy ("Visual/performance content is landing perfectly")•Mention count and % change vs prior snapshot•Cultural Vibe Score bar showing the term's quality signal

Each slang card has a colored sentiment badge:

•POSITIVE (green) — straightforward praise. "Bussin", "bop", "slaps."•VIRAL (red/pink) — explosive spread. "Ate", "popped off", "fire." These move fast.•CULTURAL (blue) — identity and positioning signals. "Aura farming", "era", "giving." These tell you how fans see the artist's brand, not just the music.•NEUTRAL (amber) — observational or ambiguous. "Sleeper hit", "lowkey."•NEGATIVE (soft red) — warning signals. "Mid", "chopped." Not panic — just flag and investigate.

The sentiment type matters more than the mention count alone. 200 "mid" mentions is worse than 50 "ate" mentions.

The Trends page centers on the Cross-Platform Timeline — a dual-layer chart that overlays Spotify stream spikes (bars) with fan sentiment volume (line). This combination is where MHR gets its predictive edge.

Typically, fan sentiment moves before streams. When you see the sentiment line climb steeply while streams are still flat, that's the early warning. By the time streams spike on the chart, the window to get ahead of it is already closing. The timeline shows 12 hours of data across 6 snapshots — enough context to see a trend, not so much that it becomes noise.

The Sentiment Velocity mini-chart (bottom left of Trends) shows how fast fan tone is changing per snapshot — not the absolute level, but the rate of change. A low score that's accelerating fast is often more interesting than a high score that's plateaued. Think of it like a speedometer vs a GPS: you want to know how fast you're moving, not just where you are.

The Platform Breakdown card shows where your signal is coming from. Right now you might see X (Twitter) at 58%, TikTok at 24%, Reddit at 12%, News + Blogs at 6%, and Spotify save rate separately. If X is dominant but TikTok is spiking, pay attention — TikTok momentum often precedes broader viral moments. If Reddit is unusually high, that usually means deeper fan community engagement, which is a different (more durable) kind of signal than social virality.

If you've selected multiple artists from the dropdown, the Trends page automatically surfaces a Hype Velocity Comparison bar chart below the timeline. This lets you see at a glance which artist has the most momentum right now — useful for prioritizing where to spend your energy this week.

The top of the Deep Dive page shows the artist's core stats at a glance: Hype Forecast score, Cultural Vibe Score, and total mention count. These are the same numbers from the dashboard, but here they're just the starting point — the rest of the page digs deeper.

This is one of MHR's most visually distinctive features. Every detected slang term is rendered as a circle — bigger circle means more mentions. The color tells you the sentiment type. The whole picture at once shows you the fan language landscape: what's dominant, what's emerging, what's a warning signal hiding in the corner.

Click any bubble and the chart dims everything else while expanding a snippet panel below — showing you the actual fan posts that used that term, with their source, upvotes, and timestamp. This is where "94% slang decode accuracy" becomes real: you're reading what fans said, not an algorithm's summary of it.

Below the bubble chart is the full slang library — a grid of cards for every detected term, each with translation, manager note, CVS score, and mention count. This is the deep-read version of The Pulse panel. Use it to brief a label contact ("Here are the 8 terms fans used most this week and what they mean"), prep talking points for a pitch, or just understand what your artist's cultural moment actually looks like from the fan side.

The Label Signal Meter shows SIGN / WATCH / DROP probability percentages based on the current snapshot. An 88% SIGN score means the fan trajectory strongly suggests this is the right moment to pitch for a label deal or radio promo. A high WATCH score means "not yet, but monitor closely." A high DROP score is rare — it means the signals are pointing the wrong direction and you may want to focus on a different artist this cycle.

This is the metric most A&R contacts respond to, because it translates complex fan data into a decision prompt they already understand.

Open the artist selector dropdown in the nav (the button showing your current artist name). Each artist in the list has a checkbox on the right — check up to 4 artists. Their color-coded dots appear in the dropdown button. Then navigate to the Compare tab. If fewer than 2 artists are selected, you'll see an empty state prompting you to add more.

The top chart is a grouped bar chart showing each selected artist's current Hype Velocity score. Each bar has its own color (green, red, blue, yellow) and displays the score directly on top with a delta badge showing % change from the last snapshot. Hover for a tooltip that shows artist name, score, delta, and their top slang term.

This chart answers: "Who has the most momentum right now?" in under 2 seconds.

The radar chart maps each artist across 5 axes: Hype Score, Cultural Vibe Score, Save Rate, Mention Volume, and Sentiment. Each artist is a colored polygon — you can see at a glance whether one artist dominates across all axes or if they're stronger in some areas and weaker in others.

For example: an artist might have a high Hype Score but a low Save Rate, which tells you fans are excited but not converting to listeners — a sign the music might not be matching the cultural moment. Or high Cultural Vibe Score but low Mention Volume, which suggests a small but intensely positive fanbase — a potential sleeper hit situation.

The Mention Volume Race shows overlapping area charts for each artist across the 12-hour window — you can literally watch which artist's fan conversation is growing fastest. The spike annotation marks the peak moment. This chart is gated at Pro tier because it consumes more API resources and is most relevant for managers tracking multiple artists simultaneously.

The Reports page generates snapshot reports from the latest data pull — showing Hype Velocity, CVS, total mentions, and Spotify save rate in a clean format you can export or share. The MHR Insight section includes the AI-generated recommendation so whoever receives the report gets the interpretation, not just the numbers.

Hit "Export PDF" for a formatted report you can attach to an email or drop into a pitch deck. "Copy Link" creates a shareable URL. "Share with Label" routes to a contact form pre-populated with the report data — useful when you want to cc your A&R contact on a momentum moment without them needing a MHR login.

CSV export (raw snapshot data) is available on Pro and above.

Below the current report, you'll see a history of past snapshots — each showing the Hype Velocity and CVS at that point in time. Click "View →" to pull up a full report for that moment. This is useful for showing the trajectory of an artist's momentum over time — great for before/after comparisons when presenting to a label.